Interview with Jörg Geiger — Creator of Prisecco at the Jörg Geiger Manufactory
Stephan: With the Jörg Geiger Manufactory, you have created a brand that is known far beyond the borders of your home in the Swabian Jura. Tell us how it all began and what your vision was.
Jörg Geiger: The idea for the manufactory was born from my passion for regional, unmistakable products. We’ve known each other forever, Stephan, and you know that I loved experimenting even as a teenager. My goal was to create a non-alcoholic aperitif from apples that combines indulgence and tradition. That was the birth of our Prisecco.
Stephan: Prisecco has since become a real insider tip. What makes this drink so special?
Jörg Geiger: Prisecco is more than just a non-alcoholic drink. It is a symphony of hand-picked, aromatic fruit varieties and blossoms, paired with the care of traditional processing methods. In our Jörg Geiger Manufactory, we place great value on naturalness and innovation. Every variety of Prisecco tells its own story — depending on the floral source, the season, and the recipe.
Stephan: We have known each other since the Slow Food fair in Stuttgart. What role does the Slow Food movement play for you?
Jörg Geiger: A central one. Slow Food stands for appreciation of food, for regionality, seasonality, and artisanal quality — all values that we at Geiger also stand for. Slow Food has helped me create an awareness that enjoyment and responsibility belong together.
Stephan: What’s next for you?
Jörg Geiger: We are constantly experimenting — with new fruit combinations, with old fruit varieties from meadow orchards, with special maturation times. A new line of non-alcoholic aperitifs is currently in development. I won’t reveal any more just yet!
